With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. Thus, digital marketing was born.
Fast forward to the present and digital marketing is as important, if not more so, than traditional marketing methods. This divide seems destined to grow wider over time, as many businesses are diverting funds from traditional to digital marketing methods. Taken as a whole, it is vital for businesses to plan and execute a viable digital marketing strategy. What Are the Basics of Digital Marketing