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What are Interactive Experiences?
Interactions Experiences are mainly related to gaming activities. Clients look for ways to make their games more interesting. Instructors look for ways to engage their users in order to facilitate the experience.
Interactive Experiences benefit from the connection between users and the environment. But that connection is often nothing without control, agency, and decision making capacity.
Interactive Experiences are also supposed to be curated experiences. They are venues and activities that have been specifically constructed for the user and to be experienced in a particular way. Though this, brands can already create immersive and interactive experiences that engage customers.
Much of this has to do with a basis on visual story telling. In a way, we have created a narrative through which the user engages with the interactive experience. We map out this experience in a narrative path. In many ways interactive experiences are a highly engaging and in-depth series of core loops that engage the user through the experience. This experience requires that users provide input to the environment, contemplate their actions, and received feedback in turn. Such a loop represents much of the same aspects of experiential marketing and how they can be used in concert with games for multiple sectors.